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25+ years building and scaling businesses and advising founders

You don't have a growth problem. You have a clarity problem.

If your business isn’t growing the way it should — or it’s growing without real profitability — something underneath it isn’t built right. I work with founders between $500K and $5M who are done guessing.

More than 500+ our client has proven

Strategic Planning

Operational Efficiency

Client Retention

Fix what’s holding you back

Identify what’s not working and why it’s limiting growth

Build a business that actually grows

Create structure that drives real, scalable growth

Create a 90-day plan you can execute

Turn clarity into focused, executable action steps

WHAT’S ACTUALLY HAPPENING

At some point, you expected things to click.

More revenue. More consistency. More control.

Instead, you’re pushing harder than you should have to. So you try to fix it — more marketing, more people, more tools.

Still doesn’t work.

Because the problem isn't effort.

It's how the business is built.

1

Unpredictable Revenue

Sales swing month to month with no clear pattern or forecast.

2

Team Misalignment

Your team is working, but not aligned on the same goals or priorities.

3

Scattered Marketing

Spending without a clear strategy or measurable return on investment.

4

Unclear Profitability

Revenue is growing but profit is inconsistent or disappearing quietly.

5

Still In Everything

You're making every decision yourself and can't step back from operations.

WHAT I DO

At some point, you expected things to click.

I show you exactly where your business is off and what needs to change.

Every company gets broken down across four areas:

Leadership. Operations. Strategy. Financials.

We pinpoint the strengths within your current operations, identifying the successful strategies and processes that are driving positive results. This allows us to leverage existing momentum and build upon a solid foundation.

We uncover the core obstacles hindering your progress, from inefficient workflows to unclear communication or misaligned goals. Understanding these bottlenecks is the first step toward effective resolution.

We meticulously trace the points of waste within your business, whether it’s through redundant tasks, unoptimized spending, or diluted focus. Plugging these leaks is crucial for improving overall profitability and efficiency.

We define the precise, actionable steps required to move your business forward, translating insights into a clear roadmap. This ensures you have a definitive plan for immediate implementation and long-term growth.

Then we build a clear, executable 90-day plan.

No theory.
No overcomplication.
Just what works.

I've spent 25+ years building
where performance actually mattered.

Not small wins. Real scale. I’ve led teams accountable for real revenue, real margin, and real outcomes — not vanity metrics.

Sports Authority

2-year transformation

$50M → $250M

Hayneedle

3-year scale

$2.8M → $65M

PHE Inc.

3-year growth

$22M → $48M

Restockit

2-year scale

$13M → $26M

Founder-Led Build

Under 2 years

$1M → $16M

Operator, Not Advisor

I've operated inside Bluemercury, Office Depot, and Sports Authority — navigating everything from early-stage growth to complex multi-channel scale. I don't sit on the sidelines.

Board-Level Experience

I serve as a public company board member with deep exposure to financial performance, leadership accountability, and long-term value creation.

The Work Is Always The Same

Fix what's not working. Align the team. Build the structure. Execute relentlessly. I know exactly where businesses break — and how to fix them.

HOW I WORK

There are three ways to work with me:

Step 01

Business Assessment

Start here. Full breakdown of your business and a clear 90-day plan.

Step 02

Founder Advisory

Ongoing support to implement, adjust, and scale with structure.

Step 03

The Founders Table (Women Founders)

For women founders ready to stop spinning and start scaling with clarity and accountability.

If you’re serious about growth, start with the assessment.

WHAT FOUNDERS SAY

Success Through Our Clients’ Eyes

Jennifer identified in a few hours what we had been missing for months. We finally had clarity and a plan that actually worked.

Founder Consumer Brand

This is the first time everything made sense. We stopped guessing and started executing.

CEO eCommerce Company

She’s direct, strategic, and incredibly effective. Exactly what you want when things aren’t clicking

Founder $2M Business

WHO THIS IS FOR

Be honest with yourself.

Then we build a clear, executable 90-day plan. No theory. No overcomplication. Just what works.

✓ This Is For You

✗ This Is Not For You

What We Offer

Expert Solutions to Move Your Business Forward

Business Strategy Development

Crafting clear roadmaps to achieve your business

Market Research & Insights

Deep analysis to help you stay ahead

Financial Planning & Forecasting

Data-driven planning to support smarter decisions

Operational Efficiency

Streamlining processes to maximize performance

Case studies

How We Helped Businesses Grow

Discover real-world examples of how our strategic guidance and tailored solutions have driven growth, efficiency, and long-term success for businesses across various industries.